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We and our pets, healthy together.

🐕🐈🏃‍♀️Our mission

At FitBark, we are dedicated to inspiring safe and healthy habits for dogs, kitties and their humans. We believe that when our furry friends are healthy and happy, the whole family thrives. That’s why our motto is "Healthy Together". Join us on this journey and let's be healthy together!

🚀 Company background

Founded in 2013 and seeded by Techstars and T-Mobile, FitBark is a data-driven pet tech company focused on motivating pets and their owners to get active and stay safe together. We design pet wearables that help humans in 150+ countries to get actionable insights into their pet’s location, activity, quality of sleep, calorie expenditure, mobility, skin conditions, anxious behaviors and overall health. Our products include Bluetooth, Wi-Fi and cellular-enabled pet GPS and health trackers. We develop all our wearables in house, including PCB design, firmware, data analytics, iOS, Android, web and smartwatch apps. Our platform has been adopted by 150+ vet schools and research institutions to validate new drugs, foods, procedures and medical treatments. We are headquartered in Kansas City, MO in the heart of the KC Animal Health corridor and have employees in the United States, South America, Europe and Asia.

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Company news & announcements

Research
Company
How Different are Fido and Rover's Learning abilities?
The study investigated cognitive differences between different dog breeds, including learning ability, memory, problem-solving, social cognition, and...
30 Dec 2022
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3
min read
Company
Introducing FitBark GPS 2nd Generation
We heard you! When a pet goes missing, coverage can make all the difference. If you're looking for the best possible coverage nationwide - beyond...
20 May 2022
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3
min read
Research
Company
Evaluation of the FitBark Activity Monitor for Measuring Physical Activity in Dogs
Accelerometers track changes in physical activity which can indicate health and welfare concerns in dogs. The FitBark 2 (FitBark) is an accelerometer...
11 Mar 2021
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2
min read
Fitness
Human
Company
Introducing the FitBark App for Apple Watch
We are proud to announce our newest integration: the FitBark app for Apple Watch. It shows you your pup’s health statistics and location*, as well as...
26 Nov 2020
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3
min read
Company
Introducing FitBark GPS All-in-One Dog Health & Location Tracker
Big news, pet parents. Your favorite dog health monitor just got an upgrade! Since the introduction of FitBark 2, we have been working tirelessly not...
27 Nov 2019
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3
min read
Research
Company
FitBark and Elanco team up to promote pet health and well-being
We are thrilled to announce our collaboration with Elanco, a global leader focused on developing and marketing innovative solutions that enhance...
24 Oct 2019
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4
min read
Research
Human
Company
University of Haifa taps FitBark to show that dog health monitors motivate humans to be more active
LOG MY DOG: PERCEIVED IMPACT OF DOG ACTIVITY TRACKING Abstract: The pet industry is catching up in the wearables market, and pet activity and...
26 Sep 2019
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3
min read
Research
Fitness
Human
Company
FitBark and Fitbit team up to get dogs and their humans healthy together
We’re thrilled to announce our partnership with Fitbit. Together, we aim to inspire humans to be more active with their pets, generating better...
17 Dec 2018
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3
min read
Company
Introducing Historical Views and Weekly Email Report
Hello FitBarkers! On the recommendation of countless dog parents and veterinarians, we are excited to announce two new features available to all...
21 Nov 2017
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2
min read
Company
Introducing FitBark 2 Dog Activity & Sleep Monitor
STRONGER. Made of high-impact polycarbonate, FitBark 2 is even more durable on land and underwater, while still fitting dogs of any size. BATTERY...
16 Nov 2017
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3
min read
Research
Company
University of Cambridge pioneers telemetry in orthopedic research with FitBark's activity monitor
Researchers at the University of Cambridge completed a One Healthy study that has the potential to improve outcomes in treatment of a wide range of...
31 Oct 2017
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3
min read
Nutrition
Fitness
Company
FitBark and Animal Planet team up to launch My Big Fat Pet Makeover
We're excited to announce that we are teaming up with Animal Planet on their new TV show, My Big Fat Pet Makeover! The show airs on Saturdays at 10...
26 Sep 2017
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3
min read
Research
Company
Mayo Clinic uses FitBark's activity monitors to show that dogs are good sleep companions
Great news for those who can’t bear to be apart from their pooches: allowing Fido to sleep in your room can actually give you a better night’s sleep!...
11 Sep 2017
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3
min read
Company
A helpful tip to locate a missing FitBark
Ever misplaced your FitBark? Did Fido manage to get his collar off and now it's lost somewhere in the backyard? A few apps are coming to the...
1 May 2017
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2
min read
Company
FitBark partners with PetSure, Australia's largest pet insurance underwriter
We are thrilled to announce our exclusive partnership with PetSure to launch FitBark in the Australian market. With 360,000 policy holders, an 85%...
31 Jan 2017
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3
min read
Fitness
Company
FitBark teams up with Nulo to bring you the Nulo Challenge
We've partnered with Nulo to help you and your pups get healthier together. Check out the Nulo Challenge to see how you can share your health journey...
17 Jan 2017
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2
min read
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